The Content Insight & Activation Platform

For Marketing Operations

“PathFactory can be used in almost any circumstance where a prospect is delivered marketing content. You can think of the tool as a way to expand your prospect’s exposure to the right content wherever you might be delivering them to a dead-end previously.”

Rich Copenhagen
Sr. Manager, Marketing Operations at Sysdig

Real content consumption data

Stop qualifying and segmenting leads based on clicks and form fills. Focus on real minutes and seconds spent consuming content to identify warm leads more accurately.

Give sales clear insight

Show Sales the exact content consumption of every individual, account, and opportunity. Alert them when a person of interest spends meaningful time with your content. Enable them to prioritize their time based on who is truly engaged.

Engagement-based forms

Serve forms based on:

Time spent on an asset
Number of assets viewed
Whether visitor is known or unknown

Use the same form in many places, and choose whether it’s optional or mandatory for leads to fill out. BYOF (Bring Your Own Form) or use ours, your choice.

Save time

Build fewer landing pages, and redundant forms. Deploy new content quickly and easily.

"We now score leads based on their engagement with assets in PathFactory rather than simply relying on clicks or downloads–and we’ve seen impressive lifts in our lead funnel performance."

Mervyn Alamgir

Senior Director, Digital Marketing

TIBCO Software

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