We build AI-driven content journeys based on real content consumption data
WHAT DO YOU DO?
Real-time nurture + content consumption data
Fuel every stage of the customer journey with intelligent content. Nurture in real-time using bingeable Content Tracks and micro-personalized content journeys. Measure what truly matters—the time each person and account spends on every asset and webpage—right down to the second.
Real-time Nurture
Connect your audience with everything they need, in the moment and binge-ready.
Not just a passive hub.- More than basic email nurture.
Micro-personalized content recommendations anywhere on your website.- Bingeable Content Tracks.
Content Consumption Data
Understand whether your marketing content was actually consumed, and which people and accounts consumed it.
- Not based on clicks.
- Not based on form fills.
- Time spent consuming content + rich content metadata.
- Used to qualify leads, and understand what content and channels are performing.
- Enable sales with the content consumption of all their leads, contacts, accounts, and opportunities.
SEE HOW PATHFACTORY CAN HELP YOU, SPECIFICALLY
What do you do?
Demand
Generation
Marketing
Operations
Marketing
Leader
Content
Marketing
Website
Owner
Account-Based Marketing
<div id=’website’></div>
